I'm a data scientist in the advertising industry.
I'm Chief Data Officer at Choreograph, WPP's data and technology company. I develop data and AI solutions to help some of the world's leading marketers make better predictions and decisions.
I've got MA and M.Phil. degrees from Girton College, Cambridge; and a PG.Dip. in Artificial Intelligence for Business from the Saïd Business School, Oxford. I wrote my final dissertation on the use of AI methods to reverse information asymmetry in online advertising, which is now the focus of a lot of my day-to-day work.
I started my career as a lexicographer but have worked in advertising, mainly in data and analytics roles, since 2009. See my CV for details.
This is a photo of me. A version of this webpage has been around since 2002, in various places; I have a blog (since 2008, occasionally); and you can also find me on LinkedIn.
